Giving Back to Our Community

Sioux Falls has supported us since we first opened our doors as Fit My Feet in 2012. Today, as ShoeLab Orthotics & Footwear, we're proud to continue that commitment under a new name. Giving back to the community that has supported us over the years isn't just something we do for marketing. It's part of who we are.

We believe everyone deserves access to comfortable footwear and the opportunity to stay active. That's why we're proud to support local organizations, schools, athletic teams, healthcare workers, families, and community events throughout Sioux Falls and the surrounding area.

Whether we're donating shoes and socks, sponsoring a local race, providing discounts to community members, or putting together a gift basket for a fundraiser, we look for opportunities to make a difference in ways that matter.

Our Community Impact
  • 700+ pairs of shoes donated to St. Francis House to help individuals and families in need.
  • 400+ pairs of dress shoes donated to Dress for Success to help women and men prepare for employment and new opportunities.
  • 100+ pairs of socks donated to Special Olympics South Dakota athletes.
  • 170 $25 gift cards provided to participants of Henry's Run.
  • Ongoing community partnerships supporting local races, athletic events, healthcare workers, volunteers, and fitness organizations.
 See Our Community Impact

Organizations We've Support

We're grateful for the opportunity to work alongside so many organizations that make our community stronger. Some of the organizations and events we've supported include:

St Francis House

  • Donated more than 700 pairs of shoes.
  • Provided furniture from our previous store locations.
  • Offered special discounts to guests and employees.

Dress for Success

  • Donated more than 400 pairs of dress shoes for women and men to help individuals feel confident and prepared for professional opportunities.

Special Olympics South Dakota

  • Donated more than 100 pairs of socks to athletes through a community sock drive.
  • Provided discounts for athletes attending the annual State Tournament in Vermillion.

Local Races, Walks & Athletic Events

  • Sioux Falls Marathon: Volunteer each year as a water stop to support race participants.
  • Human Race: Supported the event as a sponsor and provided $25 gift cards for each participant.
  • Sanford Race Against Breast Cancer: Supported the event as a sponsor.
  • Henry's Run: Provided 170 $25 gift cards for runners.
  • TREO Walk, Troop 361 Run, Sioux Falls Women Run Ladies Night, Baltic Road Race, and Rachel's Race: Contributed gift baskets for event raffles and fundraising efforts.

Healthcare & Fitness Partnerships

  • Sanford Health and Avera: Provided discounts for nurses, doctors, and other healthcare professionals.
  • GreatLife and Anytime Fitness: Offered special discounts to members.
  • LifeLight: Provided discounts for volunteers who help organize and set up the event.

More Than Donations: Giving Back Through Footwear

Because footwear and foot health are at the heart of what we do, we believe one of the best ways we can give back is through the products and services we offer.

Some of our contributions include:
  • Sock Drives: Collecting and donating socks to Special Olympics South Dakota athletes.
  • Community Gift Baskets: Providing baskets filled with ShoeLab private-label products, including VentureStep insoles, foot cream, socks, and a voucher for a free pair of custom orthotics.
  • Group Run Support: Providing raffle baskets or $25 gift cards for each participant at select local running events.
  • Community Discounts: Helping healthcare workers, volunteers, athletes, and members of local fitness organizations save on footwear and foot care products.

Giving Back to Our Customers

We also believe in showing appreciation to the customers who continue to support our small business.

Each month, customers who make an in-store purchase can enter our monthly giveaway for a chance to win one of three prizes:
  • $25 ShoeLab Gift Card
  • Free Pair of VentureStep Insoles
  • $150 ShoeLab Store Credit

It's one small way we can say thank you to the people who have supported us throughout the years.

Get Involved

We are always looking for new ways to support our community and partner with organizations making a positive difference.

Know of a Sioux Falls school, athletic team, nonprofit, or local event that could use a helping hand? We'd love to hear about it! Fill out the contact form below and we will get back to as soon as possible.

Reach out to us at info@shoelabusa.com, call (605) 274-0138, or stop by our store at 3534 S Western Ave, Sioux Falls, SD.

Thank you to everyone who has supported us since 2012. We wouldn't be where we are today without this community, and we're proud to continue giving back for years to come.