Why We're Called ShoeLab
Every pair of feet is different. That's the idea behind our name.
Where we came from
Our story started in 2012, when Fit My Feet opened its doors in Sioux Falls with one goal: help people find footwear that actually works for their feet. Over the years we joined forces with our sister store, Runner's Block, bringing run-specialty expertise under the same roof as custom orthotics, therapeutic footwear, and shoe modifications.
In 2026, we brought it all together under one new name: ShoeLab Orthotics & Footwear. The name changed, but the care you've come to count on didn't.
Locally owned, right here in Sioux Falls
Our store has changed hands a couple of times over the years, but one thing has stayed the same: we're locally owned and operated. Our goal is simple. We want to build the best shoe store in the world, right here in the best city around, Sioux Falls, South Dakota.
Our Mission
Listen to our customers. Understand their needs. Find the right solution.
It sounds simple, and it is. Every fitting starts with a conversation. We want to know where it hurts, what you do all day, and what you're hoping to get back to, whether that's a morning run on the Sioux Falls bike trail, a long shift at work, or an easy walk around Falls Park.
What We're Working Toward
- Expert care for every customer. Personalized fittings from Certified Pedorthists, not a quick guess at your size.
- The right solution, not the priciest one. Sometimes that's a new shoe. Sometimes it's an insole, a custom orthotic, or a simple modification to a pair you already love.
- Help that reaches beyond our walls. Custom orthotics mold kits and Zoom consultations mean we can help you even if you can't make it to the store.
- A healthier, more active Sioux Falls. We believe happy feet keep our community moving.
About ShoeLab
What Makes ShoeLab Different?
Finding a shoe shouldn't be a guessing game.
At ShoeLab, we combine footwear knowledge with professional expertise to help customers make informed decisions about what they put on their feet.
We Look Beyond Your Shoe Size
A shoe can technically be the right size and still be the wrong shoe for your feet. We consider factors such as foot shape, width, arch height, movement, activity, and personal preferences when helping you find the right fit.
We Bring Professional Expertise
Our team includes Certified Pedorthists and trained footwear specialists who understand the relationship between footwear, foot mechanics, comfort, and mobility.
We Offer More Than Shoes
Sometimes the right solution is a different shoe. Sometimes it's an insole, custom orthotic, modification, or another personalized solution. We're able to look at the bigger picture.
We Take the Time to Listen
We don't believe in putting everyone into the same shoe or recommending a product simply because it's popular. We start by understanding you.
We Want You to Understand Your Fit
Our goal isn't just for you to leave with a new pair of shoes. We want you to understand why that footwear, orthotic, insoles, or modification works for you.